Leadership training and sales training Australia.

I think we all recognise that it is our self disclosure that builds relationships and the type and amount of that disclosure demonstrates the depth of the relationship.

The writing style of a blog is generally very informal and personal. One of the key tenets of my beliefs about leadership, is that authenticity is paramount to building trust. So I recommend, as a leader, that you consider blogging for your organisation. The reason for this is two fold. Firstly, sharing your current thoughts on the marketplace, or a common issue that is being identified by your customers, demonstrates your expertise building trust with your customers and staff.

Secondly, sharing a part of yourself, being authentic in what you believe about your business at this point in time, creates connectedness between you, your customers and your staff. Make sure you send the link to the blog to your team. Let them hear how it is that you are feeling and your view of the world. This self disclosure goes a long way to building good relationships. Make sure you show "yourself" with a bit of humour and, please, use your discretion to know when "too much information" is TOO MUCH.

This reminds me of a CEO I know who blogs on his businesses website. He is the CEO of a Credit Union in Australia. His blogs clearly demonstrate his expertise but they also provide a delightful insight into the man who is taking care of the money. He says that it has improved his relationships within the Credit Union as well as with the members. He seems more approachable to others and for himself, he enjoys the greater connectedness with others because he is more able to just be himself. Win - win situation if ever I heard one.