Leadership and sales training Australia

I ran a 2 day sales workshop last week with 18 people from 3 different organizations. The workshop really reinforced for me how much of sales success comes down to whether or not you identify yourself as a sales person. In these programs I always ask the group up front, "when you think about a sales person who comes to mind?" The response I get tells me about their self perception as a sales person and can easily be correlated to how successful they are in sales.

I was amazed at how many people answered 'used car' or 'telemarketer' and this was a negative perception. The answer to the question should be themselves and it should be an extraordinarily empowering self image.

People often associate the profession of sales with lacking integrity. The only way these people can turn around their ability to succeed in sales is if they redefine their own sales identify with values and beliefs that fit with their self perception. That is, they need to decide on their own empowering sales identity and stop using some old ridiculous stereotype.

This also relates strongly to the idea that sales people who have a need for approval (want to be liked or loved) will also struggle to find their feet in sales. Need for approval is something we pick up as kids and not only affects sales, but leadership and life in general.

I love the quote by Jack Canfield; "what other people think about you is none of your business." I spent some quality time with the group on helping them create their ideal sales identity and minimize the effect of need for approval. In so many ways this is much more powerful than just teaching sales technique and really helps them personally.

It's in these moments that I feel the most aligned to why I do what I do...

Dr John Gora - Ph.D (Psychology), B.Sc (Hons), NLP Trainer, EQ-I Accred For the past decade, John and his organization have served as business strategists, consultants and coaches for some of Australia’s leading companies. His unique array of qualifications, including a PhD in Psychology, NLP Master Practitioner and Trainer, Emotional Intelligence Facilitator and Martial Arts Instructor, have enabled John to develop a number of personal and business related technologies designed to inspire people and organizations to achieve their potential. With a strong focus on Business Strategy, Leadership & Coaching, Sales & Influence, and Values Alignment, some of his clients have achieved over 400% improvements in sales outcomes. What began as a young boys’ desire to help people through martial arts has evolved into a passionate crusade to redefine what’s possible for people in their personal and professional lives.